Apple reshuffles Siri team with Vision Pro veterans

April 22, 2025, 3:21 pm

In a bold move to rescue its underperforming digital assistant, Apple is overhauling the Siri management team. Bringing in fresh faces from its Vision Pro ranks under new chief Mike Rockwell, the tech giant is betting that a dose of high-performance expertise will finally get Siri off its snooze button.

Bluesky: @macrumors.bsky.social, @appleinsider.com

androidheadlines.com / Siri's new boss took a sledgehammer to the department

bgr.com / How Apple’s Vision Pro boss is rebuilding Siri from the inside out

macrumors.com / Siri Management Team Gets Overhaul After Apple Intelligence Failure

permalink / 6 stories from 5 sources in 10 hours ago #ai #ml #voice #apple #ai +

Apple scales back AI hype after BBB’s sting operation

April 22, 2025, 11:21 am

After a biting inquiry from the BBB’s National Advertising Division over its premature “available now” claims for Apple Intelligence, Apple has quietly scrubbed the feature from its pages. The tech giant’s slip-up has forced it to rein in its AI promises, proving even the mighty can stumble in the race to innovate.

Reddit: r/apple, r/apple, r/technology

Bluesky: @macrumors.bsky.social, @theverge.com, @verge-poster.bsky.social

macrumors.com / 1 in 2 Surveyed Willing to Pay at Least $10/Month for Apple Intelligence

gizmodo.com / Apple Intelligence No Longer ‘Available Now’ After False Advertising Inquiry

androidheadlines.com / Apple Intelligence's best feature is extremely basic!

macrumors.com / Apple Complies With Recommendation to Remove 'Available Now' From Apple Intelligence Page

appleinsider.com / BBB told Apple to modify or discontinue certain Apple Intelligence feature claims

theverge.com / Apple drops ‘available now’ from Apple Intelligence page

permalink / 12 stories from 7 sources in 14 hours ago #ai #apple #aiethics #technology #ai +