YouTube backs NO FAKES Act with pilot program to detect AI-replicated content

April 9, 2025, 1:20 pm

Facing rising concerns over the unauthorized use of personal likenesses by AI, YouTube has expanded its pilot program to monitor and detect AI-generated content involving famous figures. The platform is also actively supporting the NO FAKES Act, which seeks to establish legal standards to prevent unauthorized use of an individual’s identity. This dual approach aims to protect intellectual property rights and ensure that the misuse of AI technology to replicate real identities is curtailed effectively.

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YouTube expanded its pilot to monitor AI-generated content using famous figures' likenesses and backed the NO FAKES ACT, legislation aimed at preventing unauthorized AI use of creators’ images.

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YouTube backs NO FAKES Act with pilot program to detect AI-replicated content

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