Apple Watch Emergency SOS Rescue Featured in New Ad Story

April 9, 2025, 6:20 pm

Apple released a video ad recounting how the Emergency SOS feature on the Apple Watch saved Rick Shearman after he was swept out to sea near Byron Bay, Australia. The story details his desperate situation, his timely distress call, and the subsequent rescue by emergency services via helicopter. The narrative underscores the life‐saving capabilities of innovative technology and Apple’s commitment to user safety in dangerous situations.

appleinsider.com / New Apple Watch ad reveals how the Emergency SOS feature saved a man in Australia

Apple released a video titled "Rick's Rescue" showing how the Apple Watch's Emergency SOS saved Rick Shearman, who was swept out to sea in Australia and rescued after he called for help directly from the water.

macrumors.com / Apple Shares Emergency SOS Apple Watch Success Story

Apple showcased its Apple Watch Emergency SOS, sharing the true rescue of Australian Rick Shearman. Swept 1.5km out to sea at Byron Bay, he used the feature after 20 minutes of struggle, staying on call with emergency responders who eventually saved him via helicopter.

2 stories from 2 sources in 6 days ago ... #mobiletech #wearables #digitalhealth #apple

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Apple Watch Emergency SOS Rescue Featured in New Ad Story

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