Apple Internal Crisis Derails Siri Upgrades and Fake Demo Scandal

April 10, 2025, 10:20 am

Apple is wrestling with internal turmoil as reports reveal a troubled Siri project marked by high-profile fake demos and prolonged upgrade delays. Multiple accounts detail how managerial conflicts and shifting plans have derailed key features, including a much-delayed iOS 18 upgrade and a questionable WWDC demo. The revelations expose deep structural issues within Apple’s project management, ultimately stifling efforts to modernize the voice assistant. This internal chaos raises concerns about the company’s ability to deliver a competitive and fully functional Siri in the near future.

macrumors.com / Apple Hit With More Class Action Lawsuits Over Delayed Siri Features in U.S. and Canada

Apple faces class action lawsuits in the U.S. and Canada over its delayed personalized Siri upgrades. Plaintiffs claim Apple's marketing of promised upgrades prompted iPhone 16 purchases under false advertising and unfair competition claims.

bgr.com / Report reveals behind-the-scenes drama over fake Siri demo at WWDC 2024

The Siri crisis goes on. A month after Apple announced it would delay Apple Intelligence’s most important feature (on-screen Siri awareness), a report from The … The post Report reveals behind-the-scenes drama over fake Siri demo at WWDC 2024 appeared first on BGR.

appleinsider.com / Behind the scenes, Siri's failed iOS 18 upgrade was a decade-long managerial car crash

Apple's Siri overhaul was delayed due to leadership issues. In March, Apple admitted that personalizing and updating Siri was behind schedule, prompting a management shift from John Giannandrea to Mike Rockwell and promising improvements within the year.

macrumors.com / Report Reveals Internal Chaos Behind Apple's Siri Failure

Internal turmoil plagued Apple's revamped Siri project, with shifting plans, poor leadership, and repeated tech pivots frustrating engineers. Unfulfilled demos and internal conflicts further fueled skepticism, despite optimism from top executives to turn Siri around.

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