Netflix enhances content discovery with new AI search feature

April 18, 2025, 8:20 am

Netflix is testing a groundbreaking AI-powered search tool designed to transform how subscribers discover content by accepting natural language queries, including mood-based inputs. Company executives revealed that the tool is currently in beta testing on iOS devices in Australia and New Zealand, with plans for a U.S. rollout in the coming weeks. This initiative forms part of a broader redesign of Netflix’s interface aimed at enhancing recommendations alongside the platform’s existing machine learning algorithms, ultimately striving to improve the overall user experience.

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macrumors.com / Netflix's New AI Search Feature Will Understand Your Viewing Moods

Netflix is testing a new search feature powered by OpenAI technology that aims to improve how users discover content on the streaming platform, according to multiple reports. The new AI-powered search capability will allow subscribers to use more natural language queries beyond traditional...

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