Apple Revises Messaging Amid Apple Intelligence Feature Delay

April 16, 2025, 10:20 am

In response to mounting criticism and mounting legal challenges over its delayed Apple Intelligence features, Apple has revised its public messaging. Reports indicate that the company modified its website and marketing materials—shifting from the original “Hello Apple Intelligence” tagline to a more understated “Built for Apple Intelligence.” This shift suggests that anticipated AI capabilities are facing setbacks, prompting a strategic repositioning of product communications as the company reassesses its technology rollout amid controversy.

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bgr.com / Meta won’t let you use Apple Intelligence in Instagram or Facebook

Apple Intelligence has been available since last October. While some of its first features took a bit longer to arrive than expected, and others have … The post Meta won’t let you use Apple Intelligence in Instagram or Facebook appeared first on BGR.

bgr.com / Apple made a big change to its website to admit Apple Intelligence is a hot mess

A few weeks ago, Apple had to do the unthinkable and postpone the biggest Apple Intelligence feature it planned to release via the iOS 18.4 … The post Apple made a big change to its website to admit Apple Intelligence is a hot mess appeared first on BGR.

macrumors.com / Apple Abruptly Changes Product Marketing Materials Amid Apple Intelligence Controversy

Apple has seemingly changed the marketing strategy for the iPhone 16 lineup and other products amid the delay in releasing key Apple Intelligence features. The global marketing campaign for the ‌iPhone 16‌ and iPhone 16 Pro centered around the tagline "Hello, ‌Apple Intelligence‌." The...

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