Trump Tariff Actions Shake Temu Pricing and Ad Strategy

April 16, 2025, 4:20 pm

Two separate reports indicate that the Trump administration’s aggressive tariff crackdown on cheap imports is forcing significant operational shifts at Chinese e-commerce platforms. One account reveals that platforms including Shein and Temu will face higher prices as the cost burdens of tariffs are passed on to consumers, while another details how Temu is reacting by slashing its U.S. advertising expenditure and experiencing a drop in its App Store rankings. Both articles underscore how new tariff policies are reshaping cost structures and strategic approaches in the competitive online retail sector.

Bluesky: @biztoc.com

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permalink / 12 stories from 7 sources in 2 days ago #ecommerce #techpolicy #digitalmarketing #china #mobile #digital-transformation #chips #cybersecurity #defensetech #meta #google #analytics #dataprivacy #automation

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