Google faces court‐ordered changes for ad tech monopoly practices

April 17, 2025, 10:20 am

U.S. courts and the Department of Justice have ruled that Google engaged in anti‐competitive practices by monopolizing the online advertising technology market. Legal determinations found that Google must change its business practices—or even divest certain assets—in order to restore competition in its ad server and ad exchange sectors. The decisions have significant implications for the digital advertising ecosystem, forcing a reexamination of industry practices and regulatory oversight moving forward.

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