Instagram launches Blend feature for custom Reels sharing in chats

April 17, 2025, 12:20 pm

Instagram has rolled out its new Blend feature, enabling users to create a custom Reels feed that is shared directly within group or one-on-one chats. This invite-only feature refreshes daily with curated content, aiming to boost personalization and social engagement on the platform. The move marks Instagram’s effort to integrate dynamic, personalized video sharing into its direct messaging ecosystem, expanding the ways users can interact with creative content.

macrumors.com / Instagram Announces 'Blend' Shared Reel Feeds

Instagram today announced the launch of Blend, a new feature that's designed to allow users to connect to their friends in new ways over DMs. Blend is essentially a shared feed of Reels that combines recommendations that users and their friends might like. To start a Blend with a friend or a...

winbuzzer.com / Instagram Launches ‘Blend’ for Shared Reels Discovery Among Friends

Instagram's new Blend feature has launched, creating invite-only, custom Reels feeds based on the combined interests of friends in a DM chat. The post Instagram Launches ‘Blend’ for Shared Reels Discovery Among Friends appeared first on WinBuzzer.

cnet.com / Instagram Introduces Blend as a New Way to Share Reels Among Friends

The new feature shows Reels your friends like, and hopes you like them, too.

techcrunch.com / Instagram’s new Blend feature creates a custom reels feed for you and your friends

Instagram on Thursday announced that it’s rolling out Blend, a new feature that lets you create a custom, personalized reels feed for you and your friends. Blends are invite-only and can be created with a singular friend or with a group chat. The custom feeds are refreshed with new content each...

theverge.com / Instagram Blend lets you share a Reels feed with friends

Instagram is launching a new feature called Blend that’s a custom Reels feed shared between you and members of a DM group. If you’ve invited members of a DM chat to a Blend, then when you tap the Blend icon in a chat, Instagram will show you Reels that are suggested for people in the […]

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