Apple smartphone decline in China amid domestic rival surge

April 18, 2025, 1:20 am

Apple has seen its dominance in China's smartphone market weaken as domestic competitors, led by Xiaomi, capture consumer preference, aided by government subsidies driving demand for cost-effective alternatives. This development is underscored by a notable 9% drop in Apple's Q1 shipments, marking a continuation of its recent downward trend. The convergence of supply challenges and aggressively priced local offerings is reshaping market dynamics in China, forcing Apple to reassess its strategy in a critical global region characterized by fierce competition and evolving consumer demands.

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macrumors.com / iPhone Shipments Down 9% in China's Q1 Smartphone Boom

Apple's iPhone shipments in China declined by 9 percent in the first quarter compared to the year earlier, and it was the only major smartphone vendor to see a decline, according to data from research firm IDC. Shipments of iPhones fell to 9.8 million units, giving Apple a market share of 13.7...

wsj.com / Apple Loses Ground in China’s Smartphone Market as Local Rivals Gain

Apple lost its top spot in China’s smartphone market, dethroned by local rival Xiaomi as Beijing’s consumption-boosting subsidies help buoy demand for cheaper products.

techinasia.com / Apple’s smartphone shipments in China fall 9% in Q1 2025

This represents the seventh consecutive quarter of decline for the company.

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