JD.com Boosts Rider Recruitment to Counter Delivery Rivals in China

April 21, 2025, 3:20 am

JD.com is taking aggressive measures to counter fierce competition in China’s online food delivery market. The company is ramping up its logistics force by recruiting 100,000 riders in response to complaints that its rivals—Meituan and Alibaba’s Ele.me—are actively hindering its couriers’ ability to accept orders. This bold move highlights a strategic pivot in a market rife with unpredictable maneuvers and operational snags, leaving competitors to wonder if they’ll soon find themselves playing catch-up in a delivery rat race.


techinasia.com / JD.com alleges rivals are hurting JD Takeaway couriers in China

JD Takeaway, launched in February, faces competition from Meituan and Alibaba's Ele.me.

techinasia.com / JD.com to hire 100k riders to compete with Meituan

The recruitment is a response to Meituan's actions that hinder riders from accepting JD delivery orders.


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